Numerous research has proven that a lot of modern users prefer mobile commerce apps to ecommerce websites. Hence, your ecommerce website must deliver optimal consumer experience to conquer competition and mobile commerce. You need to consider several factors to help make the online store keep visitors engaged and seduce these to purchase the products/services. Additionally focusing the appearance, feel, features, and functionality from the website, you should also explore methods to optimize its consumer experience. To optimize the consumer experience delivered through the website, you have to enhance its ease of access, usability, security, credibility and internet search engine visibility.
10 Facts to consider while Launching The First Ecommerce Website
While planning and working on your first ecommerce website, you have to focus extensively around the users as well as their choices. You have to remember that the online store doesn’t allow people to touch, feel or smell these products physically. Hence, you have to keep your users engaged by looking into making their shopping experience fast and hassle-free. You could keep your visitors engaged by providing products at great deals, supplying free delivery, and maintaining your shopping and checkout process simple.
You should also concentrate on the design and interface from the ecommerce web site to impress and interact visitors effectively. Unlike established brands, you have to explore methods to gain the trust of holiday makers. Hence, you need to include numerous elements within the web site design – a recognizable emblem, shopping deals, product options, product review and testimonials, and proactive approach. Simultaneously, you have to make sure that the appear and feel from the ecommerce web site is both intuitive enough to help keep the acquisition process straightforward and simple.
3) Mobile Optimization
As pointed out earlier, a lot of modern users prefer mcommerce apps to ecommerce websites. Likewise, many people nowadays access ecommerce websites on their own smartphones, tablets or phablets. Hence, you have to be sure that the ecommerce website delivers optimal consumer experience on computers and cellular devices. You could go for responsive website design to help make the online store look great on every device having a single code base. The mobile optimization will further boost the website’s visibility on major internet search engine search engine pages (SERPs).
4) Social Elements
You have to include many social elements within the ecommerce web site to impress you. You should have choice to share these products purchased in your internet store using their buddies through popular social systems. Also, the social elements can help users to advertise your brand-new ecommerce website and enhance its recognition. You may also make use of the social elements being an efficient tool to collect details about customers and track their conduct.
5) Search Engine
No ecommerce site can show its products on one page. But you could impress visitors by displaying branded goods towards the visitors initially. Also, you have to allow people to look at your products according to specific criterions or groups. The web site must allow people to search and discover the appropriate products with no delay or hassle. Hence, you have to make sure that your ecommerce site features a robust search engine. Looking box will enable users to locate a specific product and purchase it directly, without going through a range of products.
6) Shopping Cart Software
The selection of shopping cart software have a direct effect on the consumer experience delivered through the ecommerce portal. You’ve option to select from a range of free and commercial shopping carts designed in different programming languages. However, you must choose a shopping cart software software that allows users to check on their previous and current purchases rapidly and easily. Also, the shopping cart software must allow users to include or remove products without any difficulty. Simultaneously, you should also boost the ease of access and visibility from the shopping cart software using the generally used simple basket icon.
7) Payment Options
The option of online payment option differs from one customer to a different. Some customers prefer making payment through their debit/charge cards or online banking facility, while some go for popular online payment options like PayPal and digital wallets. Hence, you have to make sure that each client could make payment for that products purchased by him with any payment option. Simultaneously, you should also keep your online payment and financial transactions of consumers secure using a reliable payment gateway and also the latest file encryption techniques.
8) Trust Marks
You have to remember that a lot of individuals are sceptical about new ecommerce websites. Hence, you have to explore methods to boost the ecommerce website’s credibility and win the trust of consumers. Additionally to including robust security measures within the online store, you should also display the accreditation certificates and trust marks of reputed brands. The trust marks and accreditation certificates will boost the credibility of the recently launched online store. The trust marks will further assure customers their private data will stay private an internet-based transactions will stay 100% secure.
9) Choice to Answer Pre-Purchase and Publish-Purchase Questions
While buying products from the new ecommerce website, users frequently ask a number of question pre and post the acquisition. Hence, you have to answer the pre-purchase and publish-purchase questions of consumers immediately improve your revenue and sales. Like other websites, you are able to answer the pre-purchase and publish-purchase questions of consumers most likely through chat or telephone call. However the customer must have the ability to begin to see the possibilities to obvious his doubts and answer his questions. You have to be sure that the telephone number or chat choice is clearly visible to every customer. Also, you have to deploy skilled customer service executive to reply to the pre-purchase questions of readers appropriately and convert them into customers.
10) Internet Search Engine Visibility
It is simple to divert regular internet search engine visitors to the ecommerce website by submission using the guidelines suggested by popular engines like google and Bing. For example, Google ranks websites according to metrics like mobile ambiance and cargo time. Also, it recommends entrepreneurs to construct web stores with responsive website design. While planning the ecommerce website, you have to bear in mind the rules and suggestions of major online search engines like google. The internet search engine enhanced design will help you get regular readers without launching costly internet marketing campaigns later on.